Analysis of Expressions Containing Hyperbole in Video Motivational on Youtube

Nindita Utami, Mefri and Anshori, Sakut and Hidayah, Jumatul (2025) Analysis of Expressions Containing Hyperbole in Video Motivational on Youtube. Sarjana thesis, Institut Agama Islam Negeri Curup.

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Abstract

Hyperbole is a figure of speech that uses deliberate exaggeration to create a stronger effect and emphasize meaning. In motivational YouTube videos, hyperbole is often used to attract attention, inspire emotions, and highlight key messages. This study aims to identify the forms and functions of hyperbole in such videos. Using a qualitative descriptive method and content analysis based on Claudia Claridge’s framework, the study found 155 instances of hyperbole. Seven forms of hyperbole were identified: single word (19), phrasal (28), clausal (55), numerical (14), superlative and comparative (13), comparison (5), and repetition (21). The most common form was clausal hyperbole, while the least common was comparison hyperbole. The dominant function of hyperbole was rhetorical—used to emphasize messages, capture attention, and evoke emotion. Clausal hyperbole was most frequent because motivational content is designed to inspire enthusiasm, build positive thinking, and encourage self-growth. These videos, covering themes like self-improvement, spirituality, success, and health, show that hyperbole plays a key role in making messages more impactful in spoken motivation.

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Thesis (Sarjana)

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