An Analysis of Conversational Implicature Found in Know Your Meme

Perliansyah, Decki and Edy, Sarwo and Fauziah, Meli (2025) An Analysis of Conversational Implicature Found in Know Your Meme. Sarjana thesis, IAIN Curup.

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Abstract

This research aims to analyze the conversational implicature found in memes on the “Know Your Meme” Facebook page. The study focuses on identifying the types of conversational implicature based on Grice’s theory and examining how the implicature is constructed through maxim violations in the Cooperative Principle, following Levinson’s framework. This research applied a descriptive qualitative method, using documentation for data collection and document analysis as the research instrument. A total of 322 memes published between 2023 and 2025 were analyzed. The findings revealed that Particularized Conversational Implicature was more dominant, occurring in 218 cases, while Generalized Conversational Implicature appeared in 104 cases. Furthermore, the most frequently violated maxim was the maxim of relation (98 cases), followed by quality (89), manner (82), and quantity (53). These results suggest that memes, as a form of digital media, often rely on social and cultural context to convey implied meanings through humor, irony, and satire. Therefore, conversational implicature in memes is constructed through intentional violations of cooperative principles to generate pragmatic, humorous, and communicative effects. The result recommended for future researcher can analysis on the audio visual and video visual in memes, not only on visuals and texts contained in memes.

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Thesis (Sarjana)

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