Analis Bauran Pemasaran dalam menarik Minat Belanja Konsumen (Studi Kasus Toko Harum Bakeri Timbul Rejo Curup Kabupaten Rejang Lebong)

Anggita, Meli and Noprizal, Noprizal and Arifin, Rahman (2021) Analis Bauran Pemasaran dalam menarik Minat Belanja Konsumen (Studi Kasus Toko Harum Bakeri Timbul Rejo Curup Kabupaten Rejang Lebong). Sarjana thesis, IAIN Curup.

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MELI ANGGITA ANALISIS BAURAN PEMASARAN SECARA ETIKA ISLAM STUDI KASUS TOKO HARUM BAKERY TIMBUL REJO CURUP .pdf - Accepted Version
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Abstract

Currently the level of competition is increasingly competitive, because currently there are many companies or businesses that have similar activities. Therefore, a marketing strategy is needed to support business activities. In business improvement research, it is carried out using the marketing mix which consist of product, price, place and promotion. The aims of this study are 1) To determine the marketing mix applied to harum shop bakery curup 2) To find out whether the harum bakery curup store applies the marketing mix in accordance with Islamic marketing etchis 3) To find out what are the factors in influencing consumer spending. Interest this research is a qualitative research with a qualitative descriptive approach. This research is a field research where the subject in this study are shop owners, employees and consumers. The data sources used in this study are primary data sources and secondary data sources. Data collection techniques were carried out by using observation, documentation and interview techniques. The data analysis technique used in this study cinsisted of collecting data, presenting data and drawing condusions. The results of this study indicate 1) The application of the marketing mix at the harum bakery shop is good from the products that are varied and have a high taste, the prices given are affordable in accordance with the quality given to buyers, promotion are carried out through social media and without doing other promotions. But the fame of the name toko harum bakery is still victorious and the space provided meets the standards but there is a lack of parking which is not spacious and there are no parking guards 2) The application of the marketing mix is not fully in accordance with Islamic marketing ethics because the Harum Store only provides a parking space but does not hire a parking guatrds, so that the safety of the buyer’s vehicle has not been fully mey 3) The factors that most influence consumer shooping interest are taste quality, variance delicious content and price that are considered affordable.

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Thesis (Sarjana)

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