Analysis of Donald J Trump’s Hate Speech on Youtube

Sarina, Sarina and Anshori, Sakut and Fauziah, Meli (2025) Analysis of Donald J Trump’s Hate Speech on Youtube. Sarjana thesis, Institut Agama Islam Negeri Curup.

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Abstract

ABSTRACT Title : Analysis of Donald J Trump’s Hate Speech on Youtube Name : Sarina NIM : 21551038 Advisor : Dr. Sakut Anshori, M. Hum Co-Advisor : Meli Fauziah, M. Pd Language is not merely a tool for communication, but also a means of power that can be used to shape public opinion and legitimize certain ideologies, particularly within political contexts. This study aims to analyze hate speech in Donald J. Trump's public speeches, focusing on the forms and types of hate speech employed. The research method used is descriptive qualitative, conducted by analyzing transcripts from thirteen purposively selected speeches. The analysis is based on the theory of hate speech forms and types developed by Alexander Brown and Adriana Sinclair. The findings indicate that the most dominant form of hate speech is verbal expression (words), while gestures appear only in very limited instances. Although the variation in forms is not extensive, the types of hate speech identified are quite diverse, including Hybrid Attacks, Selective Attacks, Reverse Attacks, Righteous Attacks, Indirect Attacks, Identity Denials, Existential Denials, Identity Miscategorisations, and Identity Appropriations. Each type involves specific strategies aimed at belittling, rejecting, or attacking the social or personal identity of particular individuals or groups. The study also reveals that hate speech does not always appear explicitly or aggressively, but is often presented through moral justification, public defense, or appeals to national interest, making it seem normal and acceptable. Trump’s rhetorical style, which utilizes these strategies, demonstrates that hate speech can operate covertly within political discourse. Keywords : Hate speech, political discourse, hate speech theory, sociolinguistics, Donald J. Trump

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Thesis (Sarjana)

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